Welcome to the June edition of THE RRBC PIPELINE MAGAZINE’S WRITERS’ CORNER. Our Contributing piece this month is from Author, Nonnie Jules, who is sharing her expertise on building an author platform.
We are 62 days away from our 6th Annual Writers’ Conference & Book Expo and if you haven’t registered to take part in any of the planned book promotions, sessions, games, etc. for this event, you are really doing yourself a grand disservice.
We have 15+ sessions being presented in this year’s conference and you still have time to register for them.
Today, I’m giving you a FREE sample of the quality of the sessions and information that will be presented at this year’s #WCBE21. This session is in blog form format and was presented in our 2019 WC&BE, and I hope that the information contained within proves to be super-beneficial to you and your writing career!
“BUILDING YOUR AUTHOR PLATFORM”
As writers, we blog about many different things. We blog about our family and friends, how much we do (or don’t) exercise, politics, and even the food we eat. But, unless you’re a family therapist, a fitness guru, a politician or a foodie, none of these are your platforms UNLESS they are all you speak about, the majority of the time.
Many writers pop onto the scene and want the world to know them as being “good at everything,” and although there is a strong possibility they are, readers don’t care to know this. Readers want to believe that they are reading material from EXPERTS, and although we’d love to be, we can’t be EXPERTS at everything. So, that is when you need to establish your author platform.
I actually have two main platforms: CHILDREN & SUPPORT (although I must admit, that I’m pretty comfortable writing about a multitude of things). If you were to mention my name to any number of people and ask, “What is her platform?” they would probably respond with, “Parenting and children, but she’s always trying to teach the importance of support, as well.” Now, although they might name one as my main platform, notice how the other is also tied into their response. WHY? Because these two areas are what I write about, talk about and live the most. (I should also add living decently and the art of professionalism to my platform, as those are issues that I tend to lend a ton of focus to, as well).
I am known as THE GOOD MOMMIES’ Mommy. Its typical for me to stand in line at the market and a parent, or someone who recognizes me, walks over and asks, “Aren’t you the good mommies’ mommy?” My first book, THE GOOD MOMMIES’ GUIDE TO RAISING (ALMOST) PERFECT DAUGHTERS, placed me in that position. What everyone may not know is, I am also that mommy in the real world. Raising great kids is typically ALL that I talk about; it is what I am passionate about, it is what I live and breathe, and so, it is my main platform. Of course, there are other things I tend to go on and on about, but not as much as this!
Now established, I am consulted by parents, print media outlets, parenting bloggers, and other organizations who recognize me as an “expert” in my field, and wish to use my advice for articles, interviews, and speaking engagements. Parenting organizations in schools use my parenting guide as a fundraiser in their communities, and humbly, when I speak on the subject of parenting, many listen.
It’s an art to be able to write well under more than one genre, but first, become known for that one area that solidifies your place in our writing culture, so that readers are easily able to recognize and identify with you. You’re not being put into a hole or a box, you are just carving out that special place, where your name recognition keeps your foot in the door for a wider range of opportunities.
Here are just a few tips to get you started on the road to building your author platform:
- Pick a subject and become knowledgeable on the topic;
- Blog on your subject matter and build a following. If your content is interesting, it will keep them coming back for more and they’ll also begin spreading the word of your blog to others;
- On social media, ensure that you use the appropriately dedicated hashtags for your main area of interest. I tend to use #Parenting, #Kids, #Children in my tweets related to the subject of parenting. For my blog posts on #support, that is the hashtag that I use. This draws those searching for information on these topics, to my info-filled tweets;
- Network with other entities, agencies, and bloggers, etc. in your field, so that you are able to offer guest contributions to their successful websites, blogs, and periodicals. It’s OK to ask if you may contribute via guest articles and blog posts;
- Register and reach out to organizations in your area of interest so that they know who you are, and will keep you in mind when they need authors to speak at their engagements;
- Never turn down any media invitations, whether they are in print, online, radio or television;
- Join organizations in the area of your platform focus and also in the areas outside of your focus. You will learn just as much from those who write under other genres, as you will from those who are traveling the same road as you are;
- Lastly, spend time sharing interesting material on your platform, via your social media forums. This will increase your following, as well as pique the interest of those who find your social media content worth reading. They’ll want more and will begin seeking out other areas of your writing, such as your books, blogs, etc. They will also begin to associate you with that particular field.
If you’re not already, I’d like for you to follow me at WATCH NONNIE WRITE as I will continue to offer more tips to help you begin establishing and building a strong author platform. What is it that you’re most passionate about? What is the one thing you’re actually KNOWN for? That could very easily serve as the medium you need, to establish your credibility with your new-found platform.
Thanks for spending this time with us. If you have any further questions, please feel free to reach out to me directly at email@example.com.
(Here is a list of 7 questions you should ask yourself, to ensure that you are serious about building your author platform).
- What am I good at or what am I most interested in?
- Am I passionate about this field or subject matter?
- Am I willing to work hard to increase my knowledge of this subject matter?
- Am I willing to further my education on the subject at an institution of higher learning?
- Do I feel comfortable speaking intelligently on this subject matter to individuals and organizations, if asked?
- Am I willing to spend the time building a blog which is focused on my platform? This would include posting scheduled content, as well as growing my followers;
- Am I willing to go beyond social media contact to reach out to those in my field who might be able to help grow awareness of my platform? This means, am I willing to actually pick up the phone and make direct contact?
This is the quality of information you’ll find at our upcoming WC&BE. Information that will help you to grow in your writing and the marketing of your books and blogs, etc.
Have you registered for the 2021 6th Annual RRBC WRITERS’ CONFERENCE & BOOK EXPO yet?
Have you JOINED RRBC?
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